MP & Silva strengthens APAC sponsorship team

MP & Silva, an international sports media company, has appointed Yun Yong-Chul as associate director for its Asia Pacific sponsorship team.Yun has been in the sports marketing industry for 14 years and has been involved with international football since 2003. He was last head of marketing operations with the Asian football Confederation for five years before joining MP & Silva. He will be based in Kuala Lampur. He is responsible for exploring new commercial and sponsorship opportunities, while managing the company’s marketing rights partnerships.Rene Valencia, MP & Silva’s global head of sponsorship said: “Yun has an in-depth understanding of the Asian market, and a solid track record especially in China, Japan, and Korea, and we are delighted to have someone of his expertise to bolster our growing sponsorship business in this region. We look forward to leveraging on his well-established relationships to further strengthen our business.”