MP & Silva airs TVCs to raise Yolanda donations

Sports rights agency MP & Silva has released with a series of TVCs in an attempt to rapidly scale donation efforts for super typhoon Yolanda survivors.The TV spot talks about how viewers can send their donations to the Aboitiz Foundation, one of many groups that are currently collecting and distributing much needed donations either in cash or basic supplies such as food, water, medicine and shelter.The effort is under the company’s CSR program called Play for Change, which supports other charity organisations primarily with sports-related activities. MP & Silva began what it calls as an emergency campaign last weekend by airing the TVCs on beIN SPORT channels in the Philippines, Thailand and Hong Kong.