Social Mixer 2024 Singapore
marketing interactive Content360 Singapore 2024 Content360 Singapore 2024
marketing interactive

MP & Silva gets rights for South American football until 2018

share on

MP & Silva, an international media rights company, has confirmed the acquisition of all media rights to Copa Libertadores, Copa Sudamericana and Copa do Brazil from 2015 to 2018 in Asia. The announcement came one week after the acquisition of 2014 Copa Libertadores and 2014 Copa Sudamericana editions.MP & Silva has made this acquisition from Traffic Sports in a negotiation assisted by FSA MEDIA. The deal covers all territories in the Asia-Pacific region, excluding China for which MP & Silva hold English language rights, on all platforms and devices.The agency is now exclusively managing the whole South American football TV content in Asia. Also included in the package is Cop America, FIFA 2018 World Cup qualifiers, Brazil Global Tour, Brazilian Championship, U-17 South American Championship, and U-20 South American Championship.Andrea Radrizzani, founding partner, MP & Silva said: “We are very excited about extending our South American football offer in Asia until 2018. Argentina, Brazil and Uruguay have a few of the best players in the world at the moment and some of those competitions are the only chance to see them playing each other.”Jochen Lösch, president international business of Traffic Sports said: “We firmly believe that MP & Silva with its outstanding football portfolio and distribution power in Asia will boost awareness and popularity of South American Club football

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window