Firefox is aiming to improve its interface by creating new types of browsers and a range of new apps and services. In a blogpost by Madhava Enros, senior director at Firefox User Experience and Tim Murray, creative director, Mozilla, the duo said the changes will result in easy screen-shotting and file sharing to innovative ways to access the internet using voice and virtual reality.
“These tools will help people be more efficient, safer, and in control of their time online. Firefox is where purpose meets performance,” the post added. Along with the changes, Firefox will also be revamping its icon. The blogpost said, “As an icon, that fast fox with a flaming tail doesn’t offer enough design tools to represent this entire product family.”
Given that recoloring the logo or dissecting the fox couldn’t do justice to the brand, it decided to start from scratch. It has currently created two systems, and is asking the public for their feedback. There will however be no voting.
The brand architecture for both systems (main picture) is made up of four levels. Each system leads with a new Firefox masterbrand icon. The masterbrand icon will show up in marketing, at events, in co-branding with partners, and in places such as the Google Play store where our products can be found. Still in the works are explorations of typography, graphic patterns, motion, naming, events, partnerships, and other elements of the system that, used together with consistency in the product, will form the total brand experience.
Meanwhile here are the systems icon:
The team will be using these criteria to evaluate the work:
- Do these two systems still feel like Firefox?
- How visually cohesive is each of them? Does each hold together?
- Can the design logic of these systems stretch to embrace new products in the future?
- Do these systems reinforce the speed, safety, reliability, wit, and innovation that Firefox stands for?
- Do these systems suggest our position as a tech company that puts people over profit?
The duo added that the icons are not final. Each individual icon will undergo several rounds of refinement, or may change entirely, between now and their respective product launches.