Social Mixer 2024 Singapore
marketing interactive Content360 Singapore 2024 Content360 Singapore 2024
marketing interactive

Motorola APAC chooses FCB KL as creative agency

share on

Motorola Asia Pacific has appointed FCB Kuala Lumpur as its creative agency. A+M understands the pitch also saw M&C Saatchi making it to the final rounds.According to a statement from FCB Kuala Lumpur, the pitch also saw several Singapore based outfits competing for the account.  The appointment was effective 29 September onwards, and FCB Kuala Lumpur will now take on amongst other aspects, promotion marketing and activation duties for the Asia Pacific region.“It’s a big win for FCB in Asia Pacific. Working closely with our fellow FCB teams in Ho Chi Minh, Jakarta, Bangkok, Manila and MullenLowe in Singapore, we were able to create a solid activation plan rooted in relevant audience insights. That added to the inspiring belief our new clients had for their brand meant that we had to and will continue to go all out for Motorola,” Shaun Tay (pictured), CEO of FCB Kuala Lumpur said.

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window