Moove widens reach with jewel buses

After the success of its Jewel Taxis, Moove Media has now extended the same concept on SBS Transit single deck buses.The Moove Jewel Bus comes fitted with two-dimensional advertisement boards on each side of its rooftop.The boards are about six metres in length, come with LED lights. They light up when the bus captain switches the headlights on, ensuring visibility even at night.Malaysia Dairy Industries, is the first to launch its campaign – “Marigold 100% Juice” – on Moove Jewel Bus this Lunar New Year.Thio Hui See, marketing manager of Malaysia Dairy Industries said the Moove’s latest outdoor media platform has given its otherwise two-dimensional advertisements the much-needed boost.“The Moove Jewel Buses, with their brightly-lit board advertisements, have given our ‘MARIGOLD’s 100% Juice’ the added visibility for our key messages. Together with the vast coverage of the buses plying the roads islandwide, our advertising campaign will certainly reach out to a wider audience,” she added.Jayne Kwek, CEO of Moove Media said: “We are excited that Marigold has chosen our new Moove Jewel bus for their latest campaign. The LED panels not only ensure that the brand continues to reach out to its audience at night, it also decorates our streets."The media agency for the campaign is OMD Singapore. The Marigold Jewel bus are on SBS Transit bus services 5, 51, 70, 133, 174 and 197 from now till end-March 2016.