Moove Media lets its cows loose
For the next three weeks, more than 400 Moove Media cows will be seen grazing Singapore’s open spaces. The “Moove Cows@Work” campaign that ComfortDelGro Group’s outdoor advertising arm, Moove has launched is in celebration of Singapore’s workforce. The Moove Cows@Work campaign focuses on several jobs that have helped shape Singapore. Also together with the campaign, Moove Media will run a Facebook contest where the public can send photographs of poses they have taken with the cows. Participants who receive the most “votes” or have the most creative caption will stand to win attractive prizes.
GLP appoints Tulchan Communications
Logistics facilities provider, Global Logistic Properties (GLP), has appointed Tulchan Communications as its communications agency, following a pitch. From 24 July 2012 onwards, Tulchan will work with GLP to manage its corporate communications and media relations activities in Singapore and across the region. GLP owns, manages and leases out 438 completed properties in 163 logistics parks spread across 33 major cities in China and Japan. The Tulchan team includes Angela Campbell-Noë, Ng Wei Joo and Tom Murray and will report to Ambika Goel, SVP, capital markets and investor relations, GLP.
Buddy Media classifies twitter followers
Buddy Media has released its latest “age-screening” solution for brands which allows them to screen the age of its followers on Twitter. Over the past month, Buddy Media has been testing this solution with a small and select group of alcohol brands from several of the alcohol industry’s major holding companies. When a user clicks to follow a brand, the brand automatically directs the user to a link and enters their age. If the user meets the age threshold set by the brand, they will automatically follow the brand. If the user does not meet the age threshold the brand has set for their country, they will be unable to continue following the brand.
Bayer HealthCare appoints Max PR
Bayer HealthCare Asia Pacific has appointed Max Public Relations as its PR agency for the third consecutive year in support of hemophilia treatment and awareness. Max PR is in charge of facilitating the organisation of Bayer HealthCare’s annual Asia Pacific Hemophilia Camp. The camp, which will take place in South Korea, from 27 to 29 July 2012, will allow participants to submit their most creative ways of depicting how they will overcome their disease. During the three day camp, young people with hemophilia from the region will gather for to better understand and empower themselves with the skills to live independently.