Mongoose welcomes new sales director

Mongoose Media has appointed Ashley Loh as sales director for its health and wellness brands, Women’s Health and Men’s Health.This is in addition to Loh’s current role as account director at Esquire Malaysia and the role will see him overseeing the digital, print and events sales business for all three titles.“Loh has done a tremendous job with Esquire Malaysia and I am delighted that he has agreed to lead these two wonderful brands on the next stage in their development. I can’t think of a better person to take on this leadership role,” Patrick Brennan, group CEO of Mongoose Media said.“I am excited at the opportunity of leading the Men’s Health and Women’s Health brands at this time in their development. We have a number of exciting digital, print and face-to-face developments in the planning stages for both brands and I look forward to working with our sales team to bring these to our clients,” Loh said.Mongoose Media recently hit record digital traffic across its magazine brands with a network reach of over 1 million monthly unique users and 10 million monthly page views in Malaysia and Singapore. The Time Out and Elle brands delivered the highest audience growth.Last year Mongoose also launched a Week of Free campaign which saw Time Out Singapore distributing the magazine for free at MRT stations. The title’s unique users are up 64% to 307k, while page views have increased 122% since January, resulting in 285% rise year-on-year to 3.6 million.Meanwhile in Kuala Lumpur, Time Out KL recorded nearly 400k unique users with page views up 115% to 4.6 million. Across the Mongoose Men’s portfolio, the re-launched Esquire Singapore and Esquire Malaysia, and Men’s Health Malaysia continue to record double-digit audience growth.“It’s a fantastic achievement and testament to our great people and our digital strategy, a consistent approach to producing high quality regular content which is relevant, timely and shareable. We invested smartly in our digital brands at the right time which is now paying dividends,” Brennan said.