Moo Cow introduces loyalty app

Moo Cow has chosen Chopink, a cardless loyalty system developed by Werebits, to be integrated with its point-of-sale (POS) system.Chopink, a mobile phone app, will essentially replace Moo Cow's paper-based loyalty chop cards as part of the frozen yoghurt brand's customer engagement and retention efforts in driving business growth.Clifford Too (pictured left), chief executive officer of Moo Cow, said with the increased use of mobile apps among consumers these days, the integration of Chopink will help the brand adapt quickly to this new consumer behaviour.With Chopink, Moo Cow will be able to identify, track and interact with regular customers to refine their future customer engagement strategies.The current features of the app include a store locator and since Chopink is integrated with Facebook, each reward from Moo Cow will be posted on to the customer's Facebook wall.Ho Heng Yew, marketing director of Werebits, said retailers can leverage Chopink to run multiple loyalty programmes and offer rewards for multiple purchases and set up automated follow-ups with customers on special occasions like birthdays to engage irregular customers into becoming frequent buyers.Moo Cow also focuses on strategies to strengthen its customer loyalty and business expansion into new locations besides the Klang Valley.To promote the app, Moo Cow and Werebits will run a contest whereby the customer with the more number of stamps collected between 1 April and 8 April 2013 will stand a chance to win an iPad mini.The creative for the campaign is managed in-house and is publicised through social media and Facebook ads.Moo Cow is expecting 5,000 app downloads by the end of this year.