Mondelez Malaysia teamed up with MasterChef Malaysia’s Brian Chen and social enterprise MakanLah to help children understand their bodies and importance of good nutritional habits and an active lifestyle.
Called the Eating Smart Assembly programme, it was held at Sekolah Kebangsaan Puchong Batu 14 (SK Puchong), Selangor. It is the second programme under Mondelez’s flagship corporate social responsibility initiative, Joy Schools, supported by the Ministry of Education Malaysia.
In addition to the live presentation by Chen, there was also a food survey and the distribution of healthy breakfast to students carried out by volunteers from Mondelez Malaysia and MakanLah. The information gathered from the survey will be a guide for parents and the school administration in providing healthier meals.
“It is important for children to start practising healthy habits early in their life because what they learn and adopt now will have a lasting impact on their lifestyle. If they get accustomed with bad habits that affect their wellbeing, it will be harder for them to reverse back to a healthier lifestyle. Through Eating Smart Assembly, we aim to promote holistic wellbeing to children by educating them on the importance of having a balanced nutrition and active lifestyle,” Chen said.
“Joy Schools is our ongoing journey towards improving the quality of life of the communities we live in. We have seen the impact that the initiative brings in the Philippines and Thailand, and we are inspired to extend it in Malaysia. Concurrently, we are planning to bring it to schools in need of the support in Selangor, with the intent of expanding it nationwide,” Raja Zalina Raja Safran, head of corporate and government affairs for Mondelēz Malaysia said.