Mogujie encourages customers to try on new styles

Mogujie.com, one of China's biggest fashion e-commerce platforms, has launched the latest TVC, encouraging younger generations to take on new challenges when it comes to styling.Featuring brand ambassador Dilraba, the Uyghur actress was seen wearing different outfits in the TVC, urging audiences to be brave to try on new styles.Earlier this year, the platform has taken over its competitor Meilishuo.com, which is backed by social-network giant Tencent, to expand its presence in China’s e-commerce market.