MOE looks for marketing agency for Kindergarten division

The Ministry of Education is on the lookout for an agency to provide consultancy services for marketing communications (IMC). This will be for its MOE Kindergarten division.According to Gebiz, the appointed agency will be responsible for the conceptualisation of an IMC campaign strategy based on a review of current strategy and assessment of branding and marketing needs and objectives.It will also develop a marketing plan that is aligned to the approved campaign strategy, along with the creation of key campaign visuals and templates.In February, MOE launched an integrated media campaign to encourage teaching as a career. Called “It all begins with a teacher”, it kicked off with a three minute online and TV film that tells the story of a student and his teachers bravely challenging social norms of success and failure.Following a pitch last year, MOE also appointed DDB Group as its agency of record for the next three years.