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MOE appoints creative and media agency

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Ministry of Education has appointed DDB Singapore as its creative and branding agency along with Maxus as its media agency as part of a consortium.The duo will handle the account starting October this year until 2019. The agencies will also help develop, produce and implement a comprehensive advertising plan to reach out to MOEs target audience and ensure that MOEs objectives are well-achieved. The awarded value was SG$ 2,738,939.47.Meanwhile Up Brandbuzz was also appointed to manage some of MOE'S branding campaigns for only the upcoming year. The agency was awarded the value of SG$ 74,002.55.The pitch was first called in February this year. Also vying for the account was M&C Saatchi and Starlight Advertising.

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