Terry Chu

Terry Chu

Terry Chu

Marketing Director

Strawberrynet.com

Terry Chu is a digital adventurer, currently working as the marketing director at Strawberrynet, the world’s leading online beauty shopping site with millions of shoppers from more than 200 countries. She started her digital journey as early as 2006, and successfully pioneered and activated digital campaigns for many brands when she was in the role of Associate Sales Director at Yahoo HK and the APAC Digital Advertising Sales Director at WSJ.

Now fully engaged in the eCommerce world, she leads a multicultural team overseeing all marketing communications, driving global sales revenue and managing stores at marketplaces such as Amazon, eBay, Gmarket and Lazada. She is specialised in performance marketing such as search and programmatic ads, SEO, digital content marketing, CRM and eCommerce optimisation.

Inspired by her EMBA study at The Chinese University of Hong Kong, she launched her own start-up in 2014 – Spoilclub.com – now an active marketplace for unique travel experiences.