Head of brand marketing and business development
As team head of the brand team and food preparation team, Janet derives strategies for driving product development, marketing and sales for Whirlpool cooking products, including microwaves, steamers and built-in cooking appliances. Her brand team was set up in 2012 to revamp the brand image for all Whirlpool products, including washing machine which is the no. 1 selling brand in Hong Kong. The achievements and duties that Janet has done so far include establishing online and social media, creating breakthrough in the traditional industry, as well as developing direct sales channels like e-commerce and CRM management. She had worked in the advertising industry for seven years before moving to marketing.