Judge Profile

Herbert Lam

Herbert Lam

Head, digital marketing, Asia

Sun Life Financial Asia

Herbert recently joined Sun Life supporting the Asia region as Head of Digital Marketing, Asia. He has over 15 years of digital marketing experience where he has worked extensively across a range of industries in Asia, including Finance, FMCG, Luxury, Travel and Hospitality as a regional director in global media agencies. Herbert’s core responsibility is to help differentiate Sun Life through digital marketing initiatives across the full digital spectrum of social, content, SEM/SEO, partnerships and digital lead generation, making it easier for potential and existing Clients to discover and engage with Sun Life.
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