Herbert Lam

Herbert Lam

Herbert Lam

Head of Digital Marketing

Sun Life Financial

As a core member of the Sun Life Financial digital transformation team, Herbert Lam is responsible for elevating the brand’s digital presence across Asia. He champions innovation and ensures new and existing clients discover active content that enables them to achieve lifetime financial security and live healthier lives through its market-leading solutions.

His main areas of expertise are content marketing, social media engagement and search engine optimisation, with a strong focus on analytics and digital strategy. He manages a highly professional team of digital marketers and disrupters, and together they lead by example, driving best practice and promoting a digital-first culture.