Ernest Ma

Ernest Ma

Ernest Ma

Director, Digital Marketing

FWD Life Insurance Company (Bermuda)

Ernest Ma is the lead in digital marketing for FWD, focusing on digital performance, user experience and as an integral part of the overall sales and consideration funnel. He also champions content marketing and social media engagement/management.

With a combined experience from both client and agency, he believes in the harmony of the integrated communication solution. Every part of the campaign plays its own unique role, yet in a collaborating manner. He believes we should aim to provide the greatest experience that is beneficial to both consumer and corporate.