Judge Profile

Andrea Vitali

Andrea Vitali

Director, regional marketing, global emerging markets

Mattel East Asia

Andrea is the Asia Pacific Marketing director for the Boys & Girls divisions at Mattel.



In his role he creates ‘playful’ and engaging campaigns for iconic toy brands, including Barbie and Hot Wheels for the Asia Pacific markets. In 2007 he joined the Mattel family in Italy, his home country. Since then he’s made his international mark with the company, taking on roles in Barcelona and Paris, before moving to his current role in Hong Kong. Previous to Mattel, Andrea worked in Product Development for the chocolate confectionary company, Ferrero.
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