Alec Goins

Alec Goins

Alec Goins

Digital Marketing and E-Commerce Director

Pandora

Alec Goins is the Digital Marketing and E-Commerce Director for the Asia Pacific region at Pandora. Dedicated to driving excellent experiences and brand relationships throughout the entire customer journey, he leads the media, social, CRM/loyalty and e-commerce functions across markets in the region.

Before this, he was head of digital marketing and e-commerce for Pandora in Australia and New Zealand where he built the brand’s digital presence in the market and launched the company’s first end-to-end in-sourced e-commerce business.

Before Pandora, he held digital roles, both client and agency side, working across a number of industries from retail and fashion to tourism and entertainment.