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Mizone CocoPina launches rain themed campaign

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In conjunction with the debut of its new Mizone CocoPina variant, a mix of Coconut and Pineapple flavours, Mizone has launched Indonesia’s first ever branded bookmarklet game: Tembak-Tembakan CocoPina.It was developed by VML Qais, part of Y&R Group Indonesia.Bookmarklet, or bookmark applet, is a snippet of JavaScript code stored as a URL web address, that can be dragged and stored on your web browser's bookmarks toolbar. When you click on the bookmarklet, the JavaScript code runs on the website you're on, interacting with the content.Through the use of branded content on Facebook and online media, desktop users are directed to the Mizone CocoPina website, where they can install the bookmarklet game.The directions of the game are quite simple. Users simply drag and store the bookmarklet on your web browser's bookmarks toolbar. This bookmarklet contains a snippet of code. So when you go onto any site, and click on the Mizone Cocopina Bookmarklet on your bookmarks toolbar, this code will run on top of the site.You can "destroy" elements on the website, by using the arrow keys to control the spaceship, and hitting spacebar to fire web-element-destroying coconuts and pineapples. The game consists of a flying Mizone CocoPina bottle that fires coconuts, pineapples and suns at elements of the target website, controlled by the arrow keys and the space bar. Users have one minute to cause as much mayhem to their target website as possible, earning points along the way.As part of the initiative, VML Qais also created two rain-themed blogs, Ujan Tetep Semangat and Ujan Bikin Gila. Each week for the first month, the blogs will become the targets of a competition, with the top scores each week winning an iPod Shuffle.Peter Harjono, brand manager at Mizone, said: “Through this game, we hope to do the same, and bring a little sunshine and refreshment during this period of time.”Piotr Jakubowski, head of digital at VML Qais Indonesia, said that the objective of the game was to do something for the launch of the new Mizone CocoPina that was entirely different and innovative in the Indonesian digital space.

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