Mitsubishi hands creative and digital duties to Havas Group SG

Automotive group Cycle & Carriage (C&C) has appointed Havas Group Singapore to handle creative, digital and integrated brand communications for the Mitsubishi account. The added remit comes shortly after the recent Citroen and DS wins in April, and its appointment by Kia Motors after a pitch in 2017.

With the new client win, Havas Group also named Veronica Hong as account manager for the brand. In her new role, Hong will facilitate brand growth by capitalising on the opportunities that arise from Havas Village’s multi-disciplinary approach to brand building. She will work closely with the specialist teams within Havas Village and report to Genevieve Seah, business director, Havas Group Singapore. Hong was previously with McCann for three years, while her prior stints were with JWT and recruitment agency Recruit Express.

Dawn Pan, deputy director, multi-franchise operations, C&C Singapore said since the start of its partnership, the Havas team has shown tremendous passion and solid understanding of the local automobile landscape, resulting in meaningful campaigns that make the best use of data, media and creativity. “We are confident this partnership will enable us to further elevate the brand love for Mitsubishi in Singapore,” she added.

“We are delighted to be partnering with C&C and “drive the ambition” of Mitsubishi through campaigns that make a meaningful difference for the brand. Our strengths across creative, media and digital coupled with our access to entertainment platforms via our Vivendi parentage will add value to the account and strengthen its presence in Singapore,” Seah said.

Apart from Mitsubishi, Kia, Citroen and DS, Havas Group also has other partnerships within the automotive vertical, with experience and projects across brands such as TOTAL, Porsche, Bridgestone, and BlueSG.

Earlier this year, C&C launched a new brand promise called “Exceptional Journeys” in celebration of its 120th anniversary. The new brand promise aims to build on C&C’s passion for creating people-focused experiences.

Read also:
Cycle & Carriage switches media agency for 6 car brands
Citroen partners with IKEA for “masked” test drive campaign
Cycle & Carriage and Citroën organise French drive-in movie

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