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Mirum to acquire digital consulting firm 3Ti in China

Mirum has acquired digital consulting firm 3Ti Solutions headquartered in Shanghai. Following completion of the acquisition, 3Ti will be rebranded as Mirum, and work closely with existing Mirum teams in Beijing and Hong Kong, as well as JWT and WPP.

3Ti was founded in China in 2005 by Andrew Tong (pictured) and its services span digital business strategy consulting, product design and development, software and mobile app development. It also provides internet+ and IoT solutions and has designed and developed smart wearables, smart office, smart health and smart finance products for leading clients.

The firm is also a strategic partner for WeChat, bringing e-commerce and social marketing solutions to brands looking to build business in China.

3Ti currently employs around 100 staff in three offices in Shanghai, Shenzhen and Xi‘an. Key clients include China CITIC Bank, Bank of Communications, Mastercard, UnionPay, China Eastern, Ctrip, Geely, Michelin China, IKEA, OPPO Electronics Corporation, BenQ Corporation, Shiseido and Fosun.

3Ti’s unaudited revenues for the year ending December 2016 were RMB 66.8 million, with unaudited total assets of RMB 40.3 million as at the same date.

“The Mirum family is proud and honoured to have 3Ti join us. Our teams have been working well in partnership with Andrew for the last few years with several clients. His team will augment and strengthen Mirum’s existing capabilities – not just in APAC, but globally as well,” said Mirum’s global CEO, Dan Khabie.

“3Ti and Mirum both share a long history of a culture of innovation and service of excellence to clients and this will only grow exponentially at Mirum in China,” said Tong.

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