Jordan Chua, managing director of Mirum Kuala Lumpur, is set to exit the agency by 30 September 2017, Mirum KL confirmed to A+M.
Chua was appointed to the role in April 2015 to oversee the overall operations of the business, partner with client stakeholders to drive business transformation projects and serve as the bridge between clients and Mirum’s consulting and digital marketing agency teams. He replaced Rueben Anthony, who moved on to the regional role for Mirum Asia’s Digital Transformation & Consulting unit as, regional managing director for Mirum. He reported directly to Anthony.
In an exclusive conversation with A+M, Anthony revealed that Chua will take a short break before embarking on his new chapters. “He has helped me with my digital transformation practice especially for the Malaysia market. That includes building the capabilities, modelling after Mirum Singapore’s Digital Transformation consultancy,” he said.
“He is a great person. We thank him for his leadership and would like to wish him all the best for the future,” he added.
Chua joined Mirum in 2014 from TBWA Group Kuala Lumpur, where was the digital planning director. At Mirum, he was to set the foundation for its Digital Transformation services, responsible for the overall business with focus on business growth, people development, process frameworks definition and key client management duties.
Prior to that, he was vice president, strategic planning & digital with the agency. He has also worked at Tequila-Myalo Malaysia where he held the position of general manager. With over 20 years’ experience in the integrated marketing industry, Chua has worked with wide array of clients across multiple categories, including telecommunications, financial services, tourism, FMCG and retail.