Taking aim at creating a special experience for the customers, two of the Miramar Groupâ€™sÂ units, Miramar Travel and Mira Dining, haveÂ joint forcesÂ with HongÂ Kong Airlines to launch a partnership marketing campaign “Tasting the world”.
The project comprises a series of destination dining promotions and travel privileges for foodies and travel lovers.
Following “A Taste of Old Beijing”, second stop of the epicurean journey will take place from 1 September to 31 October at The French Window with a showcase of products from Kagoshima, Miyazaki and Kumamoto of Kyushu prepared with modern French cooking.
Once customers made a reservation via the promotion website, they will receive a confirmation email with dining â€śitineraryâ€ť. 10 days after their visit to our restaurants they will also receive automated emails to remind them joining its social media contest to win flight tickets.
Elaine Wong, marketing manager (food & beverage) atÂ Miramar Hotel & Investment Co Ltd, said the promotion helps to leverage the sizeable travel database and social media platforms of all partners involvedÂ to promote their restaurants.
“The key is toÂ create a unique customer journey,” she said. “By partneringÂ with the travelling arena,Â their privilegesÂ helps driving dining consumptions. Assistance from tourism boards also equips us withÂ quality food products.”
And in turn, restaurants help Miramar Travel and Hong Kong airlines to drive outbound travel sales (both packages and FIT) on omni-channels including website, social media and physical dining establishments.
The synergy has worked well with more than 100 customers making reservations on the first week.
Wong saidÂ “A Taste of Old Beijing” has also been a success with more than 3000 customers making reservations starting from 1 July.
“There are will be more exposures of the Kyushu promotion to come,” she added.