Ministry of Health Holdings appoints creative agency

Ministry of Health Holdings (MOHH) has renewed its partnership with M&C Saatchi. The duties are for the 2015 to 2016 year.MOHH aims to promote careers in nursing and allied health professions. With Singapore’s growing older population and the increasing demands on healthcare, this is an important national initiative for the ministry.M&C Saatchi will aid the government agency in launching a fully integrated campaign that will cover all mediums from TV to print to outdoor to digital advertising. This builds on the ‘Care to go beyond’ campaign created by M&C Saatchi in 2013.Tanuj Philip (pictured), CEO of M&C Saatchi, said, “We have been part of this important initiative for the last two years and are honoured to have the opportunity to take it even further. We are delighted that MOHH continues to invest their trust in us.”In 2012, Ministry of Health has appointed M & C Saatchi for its branding and marketing consultancy services to raise the awareness of nursing and other healthcare professions. M&C Saatchi is tasked to raise awareness of the various professions in the healthcare industry amongst potential recruits such as students and their eco-system, including parents.