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MINI brews up campaign with Pacific Coffee

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MINI is collaborating with Pacific Coffee to bring the brewing and motor industry together to engage with fans as well as encourage them to take a test drive.With the view of promoting an individual chic lifestyle, from 4 April to 24 April, MINI fans can enjoy MINI-themed coffee and confectionery at 15 selected Pacific Coffee stores.“As MINI and Pacific Coffee are both brands focusing on lifestyle, we believe this campaign can reflect one of the core elements of our brand identity; and meanwhile, to better connect with our fans,” said the spokesperson of the British car brand.This is the first collaboration between MINI and the dining industry, and by enjoying treats, MINI fans can experience the fusion of multiple elements, including vehicles, style and tastefulness in a bid to “convey MINI diversified driving character and an abundance of tastefulness”.Located at Fashion Walk in Causeway Bay, Pacific Coffee Emporium, the flagship store of Pacific Coffee, is stylishly decorated with the theme of different vehicles.There is a MINI pop-up zone in the flagship store, offering customers a corner for tasting coffee, reading MINI lifestyle magazines and getting a taste of what a quality lifestyle looks like.To gain a test drive, there are QR codes on Java Jackets where test drive bookings can be arranged by the scanning of the QR code.The available models for the test drive are the MINI 3-Door, MINI 5-Door, MINI Countryman and MINI Clubman.To further push the campaign, the car marker will arrange a test drive experience day on 23 April at Pacific Coffee Emporium where customers can try the cars on site and get a MINI gift.

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