Mindshare reveals new growth and emerging markets unit

Mindshare has launched a new full service media unit called Growth and Emerging Market Solutions or GEMS, with Deepika Nikhilender as its CEO.Nikhilender will report to R Gowthman, recently appointed COO for Mindshare APAC. Ashutosh Srivastava, chairman & CEO for APAC & Growth Markets at Mindshare, said GEMS is part of a new approach, using technology to look at data and share talent across more markets when developing solutions. "We are going to run GEMS like a start up – data and tech driven, fast and flexible, provocative and founded on collaboration, with ability to dial up and down for clients without tying up massive resource for clients," he said.