Mindshare Hong Kong has appointed Alfred Cheng(pictured) as deputy leader to oversee the key HSBC team.The move follows Mindshare’s recent reappointment to the HSBC account to oversee media planning and buying.
“Alfred has previously worked in another GroupM agency so it’s good to have him back in the family,” said Paul Gibbins, Leader of Mindshare Hong Kong.
Cheng joins Mindshare from Starcom MediaVest where he was the regional director on Richemont. In over 20 years agency experience in Hong Kong, he has worked across several categories on clients including Citibank, Sony, DHL and Colgate-Palmolive.
Mindshare has managed HSBC media account in Hong Kong for seven years.