Mindshare has appointed Amy Kean as regional director, strategy for Asia Pacific, effective immediately.
Kean (pictured) joins Mindshare after five years with the Havas Media Group in the UK, where she lead the digital media, social and innovations strategies, driving the online and “change agenda” across the agency. She was also founder and MD of Havas Media Labs, helping to future-proof business such as AXA, Pernod Ricard and Channel 5 through modern insight and technology.
Kean was responsible for shaping the media strategies of some of the world’s leading brands, including Paco Rabanne, Clarks shoes, Penguin Random House, Nando’s and the BBC. She also helped launch the social media proposition across three Havas agencies and prior to that headed up the PR, marketing, social media and events outputs for the Internet Advertising Bureau.
Deepika Nikhilender, CEO of growth and emerging markets solutions at Mindshare Asia Pacific said: “Amy is a progressive thinker and with her innovative approach to digital marketing, we are positive she will bring a fresh perspective to how we operate in the region. The Asia Pacific market is unique and has its own challenges, which Amy will tackle with her advanced communication skillset and tech-savvy, adaptive thinking. We have no doubt that she will contribute to the region’s performance and deliver strong business results for our clients.”
Kean said: “The complexity, dynamism and increased digitisation of the APAC landscape makes it the most exciting territory in the world for the media industry right now, and Mindshare is clearly leading the charge. I’m really looking forward to using my years of experience in media strategy and innovation to help bring their truly modern and data-driven adaptive thinking to life across the region.”