Mindshare, the global media agency network, has expanded Sanchit Sangaâs (pictured) role of chief digital officer (CDO) for Mindshare Asia Pacific to also include the Middle East and Northern Africa (MENA).
Sanga has been with Mindshare since 2003, when he joined as the national director for India. He has since been in several roles for both the agency and GroupM. He has been Mindshare APACâs CDO since April 2015.
In his role as CDO for Mindshare Asia Pacific, Sanga helped lead the agencyâs FAST rollout, which offers clients a series of digital and technology solutions, including the launch of several client level trading desks. With this promotion, Mindshare is looking to capitalise on his success in crafting custom built brand andÂ performance marketing products for more clients using open source technology, AI and data products.
In this role, Sanga will be overseeing all digital activity for Mindshare across both regions to ensure the same levels of quality control and digital adoption for; technology solutions; emerging platforms; and overall brand safety and viewability.
The move comes following a recent announcement by Mindshare that it will be scaling up its Adaptive Marketing approach for clients by integrating itsÂ FAST offering into more offices with the appointment of a global leadership team, as it continues to see rapid growth of data driven real time marketing.
Commenting on the new role, Sanga said, âI am stoked to be working more closely with our trail blazing MENA team. Under Tony Bourachedâs leadership as the digital head for MENA, we have reinvigorated the region with some stellar digital innovations andÂ we will continue to redefine the region with fresh approaches to digital marketing. Our regions for APAC andÂ MENA have many similarities in terms of digital evolution andÂ itâs only natural that the teams work more closely to shape Mindshare digital products and our business outcome services under Mindshare FAST.â
Ashutosh Srivastava, CEO,Â AMEA & Russia/CIS added, âWith the launch of [m]Platform, GroupMâs technology offering that consolidates digital and data assets, we want to accelerate capability building and scale up all the products we have developed at the Singapore hub for growth markets. It is great to have someone with Sangaâs experience and ability leading the effort in more offices.”
Sangaâs role is effective immediately.