Mindshare APAC names chief growth officer

Mindshare APAC has appointed Kevin Rooney to the role of chief growth officer.Rooney takes over from Wendy Walker, who left the agency to become CMO of Manulife in July of 2015. He takes on this new role in addition to his current position as managing director, m/six Asia Pacific, the group’s boutique agency. Under Rooney's leadership, the agency has seen rapid growth since opening doors in 2013. The agency currently has over 50 clients, across four markets - Malaysia, Indonesia, India and Singapore.Rooney’s new role will have him overseeing all aspects of growth across the agency, and he will work closely with Mindshare’s leadership team to optimise product development, business plans, and create new revenue streams.With nearly 12 years’ experience within WPP roles across north America, global and APAC, in both management and business development positions, Rooney is well placed to drive Mindshare’s growth in the region.Ashutosh Srivastava, CEO, AMEA and Russia/CIS, said:“Running a start-up agency is a difficult venture, and Rooney has proven with m/six that passion and agility can lead to an excellent track record for both an agency and their clients. I am delighted to have him working with us again and look forward to having him bring this same spirit and mindset to Mindshare.”Rooney added:“At m/six we have always been renegades, working at a tremendous pace, allowing our teams the freedom to come up with daring and challenging ideas, and then bringing these ideas to life for our clients. The Mindshare values of speed, teamwork and provocation are ones that we have lived and breathed since our inception. Working across both agencies marks a significant change in the way that m/six will collaborate with Mindshare; from a resourcing and product development perspective.”