Mindshare, InMobi up mobile ad capabilities
InMobi and Mindshare Singapore have partnered for end-to-end mobile advertising services. Mindshare selected the mobile advertising network to boost its mobile advertising capabilities, tapping on InMobi’s technology and expertise. With the partnership, Mindshare’s clients will now have access to InMobi’s services, including InMobi Ad Tracker and custom brand and industry level research.
Additionally, the agency’s clients will also be able to receive insight and campaign control from InMobi’s analytics and daily campaign management services for media buying activity and creative.
In July this year, Mindshare came up with a dedicated mobile marketing team in response to an increase in mobile spend from its clients, appointing Prabhvir Sahmey as its lead.
AirAsia promotes Velaitham to Singapore CEO
Country head of AirAsia’s Singapore operations Logan Velaitham has been promoted to chief executive officer. He will continue his responsibilities managing current operations at the airport, as well as the administration of AirAsia Singapore’s office and employees. A critical role for him is also to prepare AirAsia for further growth by working closely with the market and regulators and government agencies in Singapore, said AirAsia’s release.
Clear Channel team gets growing
Clear Channel Singapore has added four more to its direct and agency sales team. Michelle Ong, previously at MediaCorp, joins as account director. Reporting to Sharon Tan, group account director for direct sales, she will lead a team to explore business opportunities and broaden the client base. VIP Magazine’s Simon See and MediaCorp’s Gordon Yong have been appointed senior account managers while Zheng Leyi, from Moove Media, will take up the position of account manager. All three will report to Jacquelyn Tan, group account director for agency sales.