MILO shares empowering occasions to reignite the Malaysian spirit

In commemoration of Merdeka and Malaysia Day, MILO has rolled out a video showcasing some of the most historical and empowering occasions Malaysia has witnessed. Titled “Seiring Mencipta Kejayaan, Bersama Kita Raikan” (Creating and celebrating our successes together), the video brings to life the big and little moments shared with MILO over the years and aims to reinvigorate the Malaysian spirit and rally the nation together.The video was done together with Reprise Digital and includes clips of Independence Day, the union of East Malaysia, and defining sporting moments including the Thomas Cup, the Malaysia Schools Sports Council and SEA Games.Alongside the release of the video, MILO vans will be deployed nationwide on 16th September 2019 to distribute free MILO in celebration of Malaysia Day. Additionally, two limited edition MILO 1.5kg tins have been launched. The “Edisi Jalur Gemilang” tins are inspired and customised specially in conjunction with these celebrations, and available while stocks lasts at Lazada, Shoppee, Econsave, Tesco and AEON.Kumaran Nowuram, business executive officer of Nestlé Products (MILO and Milks Business Unit) said that MILO has been strongly present in Malaysia and is a brand that most Malaysians grew up with. The love for the brand has been a common thread regardless of gender, race, religion, beliefs and social standing, and is fondly etched in the hearts of Malaysians since childhood, he said.“This Merdeka and Malaysia Day, we wanted take this opportunity to demonstrate our strength in unity and celebrate our big and little moments together, and Reprise has helped bring this to life,” he added.Meanwhile, Reprise’s group creative director Amir Faiz said the essence of the video is about bringing Malaysians together through defining moments and highlighting the journey they have had with the brand since independence.“MILO’s core brand purpose is about nourishing ambitions, and we wanted to tie these sentiments into a video that celebrates the achievements we have made as a nation. The messages encapsulated demonstrate that despite our inherent differences, we are capable in reaching great heights through unity, belief and collaboration,” he said.