Millward Brown promotes Rastrick

Millward Brown has appointed Nichola Rastrick (pictured) as managing director of Southeast Asia.  Rastrick is succeeding Gonzalo Fuentes, who was appointed CEO of Millward Brown Latin America.Rastrick will report to Adrian Gonzalez, CEO of Millward Brown Africa, Middle East, Asia-Pacific (AMAP), and will also join the AMAP board.Rastrick brings more than 18 years of market research experience to the role and has led Millward Brown Singapore since 2008. She has worked with a wide range of clients across Asia-Pacific and Europe including local and multi-national brands and government and communications agencies.Aside from Singapore, Rastrick has significant experience across Southeast Asia including Philippines and Malaysia.“Nichola has built a fantastic business in Singapore, where for three consecutive years Millward Brown,” said Gonzalez. “Her experience with a broad range of clients and business environments, paired with her focus on talent and growth, make her the perfect person to lead our business in Southeast Asia. We’ll also welcome her contributions to the AMAP region’s board.”The company also named Priti Mehra to succeed Rastrick as managing director, Singapore.Mehra has more than 15 years in the market research industry, most recently as chief client officer of Millward Brown’s Southeast Asia business. In addition to her work with key clients, she drove the region’s media and digital and marketing sciences strategies. Previously, she held senior client leadership roles with Millward Brown South Africa and IMRB.