Microsoft confirmed to Marketing that for the first time ever they are planning to expand its brand experience in Hong Kong by opening a retail shop, ratcheting up the competition with its biggest rival Apple.
“Microsoft always strives to improve end-to-end consumer experience, and we are exploring many different ways in providing more engaging experience with consumers,” a Microsoft spokesperson told Marketing.
“As part of the multi-channel approach in our consumer marketing, we are interested in having more channels to support our devices and services strategy.”
No further details were given at the time of writing.
Microsoft has opened 78 retail stores in the United States, Canada and Puerto Rico. The launch of the new retail shop in Hong Kong will also be the first in Asia.
The expansion is to compete with its top rival Apple, who already has five retail stores in Greater China with three in Hong Kong.