Microsoft Asia Pacific hands more duties to IN.FOM

Microsoft Asia Pacific has expanded the public relations and communications agency IN.FOM's remit as its agency-of-record (AOR). The agency will now cover corporate and citizenship function in the region.IN.FOM has been partnering with Microsoft Asia Pacific since September 2013, where it took on its commercial and consumer AOR remit. With this appointment, the agency will become the single communications AOR for Microsoft at its Asia Pacific HQ level. In its new role, IN.FOM will provide strategic counsel and drive regional communications campaigns in establishing Microsoft’s corporate thought-leadership positioning in the region.Andrew Pickup (pictured), senior director of communications, Microsoft Asia, said: “Microsoft is at an exciting inflection point where the company is transforming itself rapidly to lead in a new mobile-first and cloud-first world that we live in. We look forward to partnering with IN.FOM to drive awareness, and more importantly, traction to Microsoft’s new strategies with an integrated communications approach to telling compelling stories and sharing impactful moments in Asia Pacific.”The  team will be led by Wong Voal Voal, co-founder and partner of IN.FOM, who said:  “We are honoured to be expanding our communications remit with Microsoft in Asia Pacific. It has been an exhilarating ride in partnering with Microsoft over the past year, where we have driven cutting-edge communications campaigns reaching out to businesses and individuals in the region. We look forward to be sharing incredible stories from Microsoft about how technology has transformed businesses, societies and lives in Asia Pacific.”IN.FOM’s appointment will not affect Microsoft’s existing communications agency relationships in individual markets across the region.  Creation remains a retained agency for Microsoft both globally and as a major partner in China; they will continue to use Singapore as a hub to execute global Microsoft campaigns and activities in the Asia Pacific region.