Social Mixer 2024 Singapore
marketing interactive Content360 Singapore 2024 Content360 Singapore 2024
marketing interactive

Michael Jordan and Qiaodan's battle is back on

share on

Fujian-based sporting goods retailer Qiaodan Sportwear Co. has recently filed a lawsuit against Michael Jordan and his law firm, Fangda Partners, accusing him of intervening in the company's ability to do business.Last year in December, China's highest court ruled that Jordan owned the rights to his name in the region. Qiaodan said Jordan has brought 78 cases against it over the years and won just three, and that it's misleading to believe that all of its trademarks were withdrawn after December's ruling.According to International Law News, the suit accuses the retired NBA legend of misleading the organisers behind China's 13th National Games about a Supreme Court decision in his favour to stop them from working with Qiaodan.Qiaodan is seeking roughly RMB$1.1 million in damages and fees. It's also asking for a public apology and a retraction of a letter sent by Fangda Partners to the National Games organisers.Read more: Michael Jordan loses China trademark suit

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window