Mezzo Labs launches in HK with former Digitas data head as MD

Mezzo Labs, the UK's largest independent digital analytics agency, has just opened an office in Hong Kong  in what it calls "a major commitment to the region."The press release said Mezzo Labs is aiming to fill a gap in Hong Kong where companies don’t have the local expertise to get meaningful insight from their digital data. With over 10 years' experience in analytics, Mezzo Labs brings some of the best analysts in the world to work with platforms like Google Analytics and Adobe Analytics. They then use data to drive actionable business insights and targeted customer marketing.Its new office in Causeway Bay was opened by Hong Kong Managing Director, Patrick Milburn, at the end of April. Previously, Patrick led the regional data team for Digitas for over three years across five key APAC markets.Milburn explains “Having worked with many clients across Asia, I saw that digital consultancies were offering complicated and expensive solutions in this space, when local companies often wanted something leaner, driving more immediate value. Mezzo Labs' proposition was something I immediately connected with. After seeing the fantastic work the team had done in the UK, I jumped at the opportunity to build a self-sufficient business with them in Asia.”"Mezzo Labs has a unique proposition, helping clients uncover value in their digital data through ‘Total Analytics’. They set-up the platform, gather insights, understand their  customers and run AB tests and Personalisation to improve performance, before up-skilling clients with training and resourcing."The agency said that it already has a strong client base in Hong Kong. Milburn plans to further leverage its expertise in financial services, as well as push into travel, hospitality and retail across APAC.Founder and Group CEO, Adrian Kingwell, added: "I am delighted that Patrick is joining our team and very excited about the potential in Hong Kong. This is a vital market for us in the region: we're completely committed to developing a long-term presence here and extending north into China and south to Singapore.  We are also committed to hiring and training local talent to become the web analysts of the future. We will be bringing world-leading expertise to Hong Kong - it will be a fantastic opportunity for local graduates to learn from the experts. "