Chad Sotelo is an experienced marketing professional, having spent the past 13 years in marketing at P&G, L’Oréal and Samsung Electronics. Before that, he spent five years in management consulting in communications and high technology as well as finance. He transitioned to general management this year after he was appointed president and general manager of Electrolux Philippines.
He has driven significant business growth behind award-winning marketing campaigns and is an expert in turning declining businesses into profitable growth engines. From consumer goods to beauty to consumer electronics, his depth of experience on achieving success is founded on one key principle: the consumer is boss.