Judge Profile

Jason Huan

Jason Huan

Country Chief Marketing Officer

Lazada Singapore

Jason Huan, chief marketing officer (CMO) at Lazada Singapore, is responsible for managing the overall marketing function for the e-commerce platform, locally. His experience over the past 10 years has lent towards defining his role as CMO. He currently oversees all functional teams nestled under the broader marketing team, equipped with a skill set that encompasses strategic planning, partnerships, data analysis and branding. In addition, his knowledge of the local market is critical towards ensuring Southeast Asia’s leading e-commerce platform caters specifically to an audience in Singapore.

Before his role as CMO, he led the strategic partnerships team for Lazada Singapore and was responsible for onboarding key partners such as Citi, HSBC, Standard Chartered Bank, Shell and NTUC. He also led the 99%SME initiative for Lazada, a strategic partnership between DBS, Singtel and Lazada Singapore that accelerates the digitalisation of small-medium enterprises in Singapore.

His experience before Lazada saw him developing and leading marketing strategies for top-tier companies in the travel, finance, education and talent acquisition industries. His experience spans regionally and globally and has allowed him to work across markets in Europe, South America, North Asia and Southeast Asia.

He has a bachelor of science in biomedical sciences and holds a minor in technopreneurship.
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