Judge Profile

Celeste Koay

Celeste Koay

Chief Marketing Officer

Cinemaxx Global Pasifik

Celeste Koay has been using the internet since the days of Netscape browsers, AltaVista and IRC. Though not as old as people who used Gopher clients, she has amassed a great deal of brand, marketing and digital experience in her stints in advertising and web consulting firms, two telecommunications companies, an automotive giant and cinema exhibition. She has an uncanny ability to translate complex business requirements into relevant online and offline campaigns taking into account the ever-changing zeitgeist of the online world. She has consulted, worked on and delivered online strategies, unique brand and marketing experience. Proven demonstration of strategic integrated marketing and brand planning, online innovations, team management and overall brand experience revitalization.
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