Metro Broadcast establishes Multi-Metro omni-channel solutions division

Media company Metro Broadcast has launched Multi-Metro, a division aimed at providing holistic communications solutions.

The new establishment is promising to offer expertise and assistance for O2O content marketing, influencer marketing, digital strategy, and experiential marketing. Riding on Metro Broadcast’s existing programme content and programme host deliveries, the new division has been formed by a group of digital specialists, content creators, designers, marketing, and sales personnel.

“Multi-Metro is a major investment of the company to elevate our business offers from a traditional radio station and event management company to a '360(-degree) O2O communications service provider'. We understand that advertisers are now not just looking for simple advertising delivery, they are demanding a one-stop solution even from media vendors to ensure best communications and business results,” said Teresa Fung, chief commercial officer of Metro Broadcast.

One of the first projects of Multi-Metro has been the revamp of Hit Award 2019, an annual music award hosted by Metro Broadcast, to an online and offline live event.

"The launch of Multi-Metro marks our determination to transform our model by embracing digitisation to expand Metro Broadcast’s business footprint with omni-channel solutions," Sung Man-hei, managing director of Metro Broadcast, added.