MetLife strikes a chord with heartwarming TVC

MetLife Hong Kong's latest branding commercial has taken the emotional touch to another level, with a tear-jerking twist to celebrate father-daughter relationship.Created by Soho Square Thailand, the regional "My Dad's Story" campaign tells a heartwarming story of a father and his daughter. The campaign has already amassed more than 7 million views on Metlife's official YouTube account. Additional views on Facebook have pushed total views past 19 million, according to Metlife.https://vimeo.com/119725964"What makes this ad different from the others is its relatability," said Sunshine Farzan, vice president, head of marketing and communications, MetLife Hong Kong."We all have loved ones who are willing to sacrifice for us, and this ad really taps into that level of appreciation and unconditional love we feel for those people. The ad is so touching that it is making both men and women shed a tear or two." Farzan said the campaign aims to portray the universal core values of a parent’s unconditional love and sacrifice."MetLife has great empathy for parents and deeply understands the challenges they face, as such we provide a broad range of innovative insurance and financial planning solutions and value-added services to help parents plan for their children’s education.""While the video is targeting parents who are willing to give up everything to provide a better future for their children, the video is really about the sacrifices we make for our loved ones, and these are values we all believe in."She added that the underlying message of the spot is aligned with Metlife's global brand promise to celebrate life and help people “pursue more from life”. The campaign has adopted "an aggressive digital marketing strategy", particularly on social media and mobile, with supplemented traditional executions."The emotional appeal of this ad reflects our close, positive engaging relationship we seek to build with Hong Kong consumers, particularly through new digital media channels," she added.