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MetLife names Sanjeev Kapur as CMO for Asia

Sanjeev Kapur has joined MetLife as senior vice president and chief marketing officer for Asia.

He will report to Esther Lee, MetLife executive vice president and global chief marketing officer and Chris Townsend, president of Asia.

Kapur, former regional head of marketing at Citi, also takes a seat on MetLife’s Asia leadership team.

As CMO of Asia, Kapur will lead the acceleration of MetLife’s brand transformation across the region. His focus will be on strengthening MetLife’s digital, data and design capabilities to help deliver personalised and engaging experiences to MetLife’s existing customers and new prospects, with a particular focus on mobile.

He will also lead the charge in bringing the new brand platform, “MetLife. Navigating life together” to life in Asia by building and delivering differentiated customer value propositions.

Prior to his 12 years at Citi, he led the brand and product strategy at Hindustan Unilever limited, a Unilever company.

Over his nearly 20 year career, he has held various management roles including sales, online distribution, marketing, product management and innovation through which he built brands and drove business growth in the FMCG and financial services industries.

“Sanjeev’s significant experience and proven track record of driving strong business results will be a great asset as Asia continues to grow and drive value for MetLife. We are pleased to have him on board and confident that he will create competitive advantage for the company,” said Townsend.

“I look forward to working with the team to build impactful consumer-focused strategies that will accelerate our transformation to a more modern, purposeful and digital company,” said Kapur.

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