MetLife names Ralph Brunner as CMO for Asia

Ralph Brunner has joined MetLife as chief marketing officer for the Asia region.

Brunner, former vice president of brand, marketing and communications at American Express, also takes a seat on MetLife’s Asia Leadership Group, based out of its regional Hong Kong office.

He reports to Christopher Townsend, Asia president for MetLife.

Brunner will oversee and implement MetLife’s brand and customer centricity strategy, marketing and product strategy as well as align local marketing activities, deploy global best practices and develop market intelligence and insights research capabilities in Asia.

“He has a proven track record of leveraging consumer insights to drive product and service innovation, and will help create great experiences for MetLife customers and drive competitive advantage for the company,” Townsend said.

At AmEx, he was responsible for marketing 30 co-brands for Amex, including Cathay Pacific, Singapore Airlines, ANA and David Jones, which drove 52% of Amex International’s billings.

He led China brand strategy and co-developed the Japan strategy that helped it become Amex’s top market in revenue and profit.

Earlier, Brunner was regional vice president of marketing at John Hancock Financial Services.

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