Merkle, a tech-enabled, data-driven performance marketing agency and part of Dentsu Aegis Network has named Min Lu VP of Network Development for Merkle Asia Pacific.
The appointment continues Dentsu Aegis Network’s investment in Merkle Asia Pacific, with offices now operating in four countries: Australia, China, Singapore, and India. Based in Singapore, Lu will play an integral role in establishing Merkle’s global branding and business expansion in the region.
In her new role, Lu will be responsible in accelerating business growth by adding new capabilities, strengthening its market presence, and driving acquisition integration and synergies across Dentsu Aegis Network in Asia Pacific.
Lu has experience in strategy formulation, new market entry, as well as mergers and acquisitions in the media and technology sector with leading global multinational companies. Prior to joining Merkle, Lu served 12 years at Thomson Reuters in various strategy and corporate development roles in Asia Pacific, most recently as vice president of strategy and market development in China.
“I’m excited to join the Merkle team and look forward to building a cohesive and strong presence for the Merkle brand in Asia Pacific,” said Lu. “We have a unique opportunity to tap into significant digital marketing growth potential, leveraging our global expertise in people-based marketing and our data-driven, tech-savvy teams on the ground.”
Lu will report to Zhengda ‘Z’ Shen, president, Merkle Asia Pacific, and Simon Jones, CFO of Dentsu Aegis Network Asia Pacific.
Shen said: “Min’s rich experience in corporate strategy and market development will accelerate Merkle’s growth in Asia Pacific and the expansion of our global footprint through acquisition and integration. I’m very excited about the market opportunities in the region, and I look forward to having Lu join our leadership team to continue the strong growth momentum.”