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Merck hands Starcom global media account including APAC markets

Merck’s Consumer Healthcare Division has appointed Starcom as its global media agency partner. This follows a pitch and a transition period.

The agency will be responsible for full media duties on behalf of the healthcare giant across global markets. This will include its brands Neurobion, Bion3, Nasivin, Seven Seas, DoloNeurobion and Femibion.

“We are very excited to expand our previous relationship with Starcom to now be working with Starcom as our new global media partner. Starcom’s global organisation and profound expertise in integrated communication strategies and execution coupled with a highly energetic team will allow us to further build Merck love brands in the digital age,” Beate Rosenthal, global brand director, Merck Consumer Healthcare, said.

“We are thrilled that Starcom has been selected as the partner to advance Merck’s Consumer Healthcare division into the future. They are on an exciting journey, and we look forward to delivering the agility, digital savvy and scale to unlock deep consumer connections with their brands,” Lisa Donohue, global brand president, Starcom, said.

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