Mercedes-Benz Malaysia is pushing its B-Class model with a new Facebook application called the ‘My B-Class Weekend’.
Working with media agency MEC, the application calls for users to create their own weekend plan and tag up to nine friends (a maximum of three tagged friends per activity) in order to include them into the weekend plan.
Tagged friends will then receive a notification and invitation to also join and participate in the application submissions, which will ultimately see two grand prize entries each win a weekend test drive of the Mercedes-Benz B-Class and obtain merchandise.
Elaine Hew, marketing communications general manager of Mercedes-Benz Malaysia, said the campaign is a local initiative based on the Malaysian lifestyle, which will run until 19 October.
Targeting PMEBs ages 25 to 34, the brand wanted to reach out to them using this platform, as Facebook today is a dominant social network in Malaysia, according to Hew.
The campaign also aims to increase the awareness about the new Mercedes-Benz B-Class.