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Mercedes-Benz names Hong Kong marketing head

Mercedes-Benz has appointed Peter Larko as head of marketing communications and public relations for its Hong Kong operation.

In his role, Larko will spearhead planning and strategic development of the brand, as well as public relations activities in both Hong Kong and Macau.

The appointment fills the empty position since former head of marketing communications and public relations Agnes Chung left the company five months ago to take on the same role at Lane Crawford.

Larko joins the company from the Mercedes-Benz China marketing team where he was responsible for strategy and campaign steering.

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