Mercedes-Benz Malaysia targets mobile centric consumers for test drive

Mercedes-Benz Malaysia has picked BBDO Malaysia to help offer its drivers a way to test drive the C-Class via their mobile devices, with the launch of InstaDrive. InstaDrive uses the Instagram story function to provide users with a way to experience the C-Class.

They can explore the luxury sedan’s sleek interior, the sound system, and even different drive modes including comfort, sports, eco and more, said BBDO Malaysia in a statement. This campaign was conceptualised in order to target the more mobile-conscious consumer, engaging with them on a platform most frequently used.

“It’s a simple idea to bring the C-Class experience to people in an engaging and innovative way. We turned the Instagram Story feature into a driving simulator, offering an opportunity for fans to experience the endless possibilities with the C-Class,” said Lay Jian Yi, creative director at BBDO Malaysia.






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